Wednesday, May 4, 2011

Star Burst

Starburst (originally known as Opal Fruits) is the brand name of a cuboid-shaped, fruit-flavoured soft taffy candy manufactured by The Wrigley Company, a subsidiary of Mars, Incorporated. Starburst also exist as jellybeans (known as Joosters), lollipopsgummieshard candycandy canes, and lip gloss (the latter in a partnership with Lip Smackers (Chapstick)). The sweets are not vegetarian-friendly. The Starburst brand was introduced by Mars in 1960  as Opal Fruits. The four original flavors were StrawberryLemon,orange, and lime. In the 1970s Opal Fruits were well known for their advertising tag line "Opal Fruits! Made to make your mouth water. Fresh with the tang of citrus. Orange! Lemon! Cherry! Strawberry!" Opal Fruits were introduced in the United States in 1967[1] as Starburst. Originally, Starburst came in the same flavors as Opal Fruits and the first variant, "Sunshine Flavors," later renamed "Tropical Opal Fruits", was released thereafter. In Europe, Lemon and Lime were combined to become "Lemon and Lime" to make room for a Blackcurrant flavor. The brand name 'Opal Fruits' was phased out in the UK, followed byIreland in 1998 in order to standardize the product in a globalized marketplace; though some lament the loss of brand identity, many people in the UK still refer to Starburst as Opal Fruits. In 2008, the supermarket chain Asda revived the original Opal Fruits in the UK for a period of 12 weeks starting May 10, 2008.  On October 6, 2008, Mars acquired Wrigley, and transferred Mars' non-chocolate candy brands, including Starburst, to the Wrigley subsidiary.[3] In the US, Starburst are manufactured in Waco, Texas.
The original flavors are now branded "Original Fruits", and Starburst now comes in several assortments: Limited Edition Retro Fruits, Tropical, Baja California, Sour, Strawberry Mix, and Berries & Creme. Among the additional flavors are KiwiBananaPlum,Passion FruitRaspberry, Strawberry-Banana, Mango, Melon, Tropical Punch, Green AppleBlue RaspberryWatermelon, Mixed Berries & Cream, Peaches & Cream, Orange Cream, and Strawberry & Cream. Europe also has the "Sour" assortment, which includes Apple, Cherry, Pineapple and Raspberry, as well as Strawberry Mix. As of early 2010 it was decided that Strawberry was the most popular flavor in the United Kingdom.

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